The Body Shop

Bid Proposal

Location: London

Outputs: Bespoke bid proposal document

Based on the client’s branding, this proposal design drew inspiration from the company’s digital marketing and in-store displays. The design concept emphasised bold colours and incorporated the client’s product ranges, which feature organic ingredients. Images were sourced from the client’s website as well as stock image libraries.

To align with the client’s digital marketing strategy, hashtags were included in the design, with the hashtag “Love Your Workspace” being inspired by the client’s slogan “Love Your Body.” The final book was printed on sustainable paper and included a raised ink finish, further emphasising the client’s commitment to environmentally friendly practices.

Bid Design

The Body Shop

This proposal was done while working in-house at Morgan Lovell.