Money Empire

Financial Advisers – Full Rebrand

Client: Money Empire

Industry: Financial Services

Location: New Zealand

Outputs: Full rebrand including graphic design, web design, logo update, brand guidelines, internal documents, social media assets

Money Empire are a financial advisory company based in Auckland, NZ and I was brought on as their first Graphic Designer. My objective was to revamp their outdated, corporate branding and create a fresh, future-forward look inspired by the fintech industry. With a focus on reaching both men and women between the ages of 25 and 45, our goal was to break away from the traditional financial brand and showcase the youth and friendly expertise of the team. The updated branding assets included a comprehensive toolkit featuring a new colour palette, typography, updated logo, brand guidelines, social media tiles, and a modern 10+page website with seamless migration of blogs to maintain the company’s SEO ranking. The final result is a fun, inclusive brand that accurately reflects the strength and diversity of the team at Money Empire.

Logo Refresh


The logo required a revamp to align with the company’s fresh direction. The core elements of the identity were already in place; they just needed a rejuvenation to complement the updated branding. This involved incorporating depth by utilizing a gradient and implementing the contemporary colours from the new palette.

Logo Before

Logo After

New Sub-logos

I created sub-logos for Money Empire’s three services, each featuring its own unique colour from the brand palette.

Brand Guidelines

A detailed 74-page Brand Book

I developed a comprehensive brand guidelines book for Money Empire, encompassing three key sections. The first section delves into the captivating the Money Empire story and vision. The second section focuses on establishing a consistent tone of voice, including defining the brand’s personality to ensure coherent communication. The last section focuses on the the visual aspects, offering detailed insights on logo application, colour palettes, gradient creation, typography, and image usage, all aimed at maintaining a cohesive and visually appealing brand identity.

New Website

A full 10+ page website including a landing page, services home page, 5x service pages, about, contact page (including contact form), booking system, FAQ page, blog including catagories, legal and careers page.

Built using WordPress and Divi Theme.

*home page pictured

Social Media


I created new social media assets, including a secondary colour palette with extra colour shades. The images were created with a focus on the bright colours, bold typography and fun, energetic messaging.